SEO Vs Google AdWords – Online Marketing

So you've just got your amazing new website designed. What now? How do you get your target market / audience to explore your new online business home? The answer? Online Marketing.

Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet. These techniques and methods can be categorized into the follow: E-mail marketing, YouTube Marketing, Blogging, Social Media Marketing, Affiliate Marketing and more.

However, today I would like to focus on one main category of online marketing, Search Engine Results. Search Engine Results is divided into two sub groups – SEO (Search Engine Optimization) and Pay Per Click (paid advertising). More specifically, I would like to focus on Google AdWords.

SEO (Search Engine Optimization)

SEO is a natural / organic way of getting your website to display within the top results on search engines such as Google, Bing and Yahoo. This type of online marketing needs upkeep and will need to be maintained over time to ensure that the results are consistent. SEO provides organic search results.

SEO is a great way to build brand awareness and a lasting company image on the internet.

The concept of SEO is simple – optimize your website to be "search-engine-friendly", however executing this is a difficult and time consuming task. SEO is not a once-off online marketing tool that you can use to promote your business, it is a long-term investment. The ROI of SEO is great and cannot be compared to any other marketing as it all depends on how competitive your niche market is regarding SEO and of course how good your team of SEO experts are.

Hiring the right SEO company is essential. Do not rush this step, if you do, you can either get your website banned and blacklisted on search engines or you could get the best online marketing out there. As mentioned above, SEO is a long-term investment, this means that every SEO / Website Design company out there that promise 1st Page Google results for X amount of money is wasting your money on cheap / illegal tricks. These tricks usually work for about a week or two, but once Google, Bing or Yahoo notices these tricks (and they will), your website and domain name will be blacklisted and removed from their search results. SEO isn't a cheap service, it takes hours of tricky work. Quality online marketing companies know what their SEO is worth.

Google AdWords (Pay Per Click advertising)

Pay Per Click advertising, also known as PPC, is a method of getting 1st Page / Top search engine results by paying X amount of money for that 1st Page / Top position. Google AdWords has a system that allows users to bid on a certain keyword to rank within the top results. For example if your business sells used cars, you would bid on keywords like "used cars", "second-hand cars" etc, and when someone types in "used cars" in Google, your website will appear all the way at the top of the search results. This form of online marketing can be very effective if used right and the ROI can be measured very accurate.

Even though Google AdWords sounds like a simple and easy to use online marketing tool, it has to be done by an expert. Countless people have blown thousands of Rands by adding an extra 0 to a few keywords or wasted their money by targeting the wrong search groups. Running a successful Google AdWords campaign is also a very tricky and time consuming process, however unlike SEO, Google AdWords will give you an immediate result. Getting a professional online marketing company to run your Google AdWords campaign will optimize your ROI and ensure that your search engine ads are correct and professional.

Online Marketing Conclusion

Both SEO and Google AdWords have their advantages and disadvantages. Choosing one over the other is completely up to the circumstances of the business. However, choosing both will always be a good decision. Running an Google AdWords campaign while doing SEO on your website is the ultimate online marketing solution. This will ensure that you are getting real-time results and traffic to your website from Google AdWords but you will also increase your SEO quality as search engines want to feature websites that are getting a lot of traffic.

Keen to launch your online marketing campaign? Contact Oneclickhere for a non obligation consultation.

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College Scholarship Search for the Frustrated Student

It may seem like the fall of a student's junior year it too soon to search for scholarships but it is not. In fact, I often tell parents to start searching for scholarship the moment that your student enters high school. It is an unusual time to talk about money for college. Most parents and students are thinking that there are four years until graduation. While life is going on college acceptances are just over the horizon. It is true that the early bird gets the scholarship. The key to having a scholarship strategy that works is staring early. There are some parents who have a formula for success. They have a binder where they are already collecting scholarship information. They attend every scholarship and grant training session that they can. Each parent and student should consider finding scholarships a team effort. Start by meeting with someone at your local library. There are a lot of college scholarship resources in the library and there is always someone who is willing to help.

Did you know that there are billions of dollars in scholarships that go unused every year? Some students say it is too hard to apply for scholarships. That is why I tell all students to get started on their scholarship search early. Starting early is the best way to prevent each student and parent from getting overwhelmed. You should have different types of scholarships in each section of your scholarship binder. You can also have your own library of scholarship books and articles that you are picking and reviewing. There are thousands of scholarships on Google. You can search by college major and interests. Ask your student to talk to their high school counselor about scholarships that are available. The school counselor should have information that they are receiving throughout the year. Let them know that you are interested in receiving information and that you will apply

There are a lot of scholarships that are based on a student's performance in high school. Each student should work to obtain the highest grades possible. Get a tutor right away or make arrangements for the teacher to meet with your student. The critical issue for each parent is deciding how to use each year as leverage against the rising cost of college. Look for small and large opportunities to find scholarships in newspapers and in magazines. Call local college's financial aid office to find out more about their scholarships and deadlines. Call your bank or credit union to see how you can start saving and if they have scholarships.

If you are the parent of a 11th grade student it's time to get ready for senior year by asking your student to obtain scholarship recommendation letters from their teachers. Create a calendar with scholarship deadlines and ensure that your applications are submitted on time. Don't allow yourself to get behind. It's easy to miss out on a scholarship because your application was not submitted on time. Use the summer to get ahead of the game. Ask your son / daughter to write answers to several scholarship questions. Some of the questions to expect: How will you use our scholarship to complete your undergraduate degree? Why do you deserve this scholarship? How will you make a difference in the world after receiving your degree? Remember grammar and spelling count, if a student wants to have their scholarship application considered.

Investing in your son / daughter's education is one of the best decisions a parent and student can make. Start your scholarship search early so that your student has the flexibility to pay for the college of their choice. Position yourself to reap the financial rewards of saving pursuing scholarships. You will not regret your investment of time and you can have money to pay for tuition, room and board and other expenses.

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Jobs For Retirees – Finding The Perfect Retirement Job

Working After Retirement

Now I'm living the dream and while I enjoy the freedom of not having to work, working is still a part of my life. Work still provides some positive things that I need and I don't know how to turn off the work ethic that took a lifetime to develop.

The big difference is that now, I'm not committed to 40 hours a week, every week. Most of the retired people I know are still working in some capacity. It's just something we do.

But the question most people ask me when they begin thinking about retirement is "Why work after you retire?" . An old friend of mine had one of the best answers. He said "You can sit on the porch for only so long." He was 80 when he took his last part-time job.

The question I always ask is "What do you want to do after you retire?" and there may be several answers to that question. The decision will generally be based on how financially secure you are going to be after you retire. For some of us, working, even part-time, will be a reality. How many seniors do you see working in restaurants and department stores?

So, what is the perfect retirement job for you?

The Perfect Part-Time Job

The perfect retirement job might be the one you have now. Except on your own terms. I know several people who retired and agreed to come back to work on a part-time basis for their former employer. They get to use their vast store of knowledge, work shorter hours with people they already know and get paid pretty well for it. A win-win situation if you can get it. The place to start is to find out if your company already uses part-time employees or make an offer to your company to provide valuable services after you retire.

If you have technical experience, you might explore consulting as a part-time job. My consulting work started shortly after I retired in 2009 with a phone call from a company asking if I could help them out with a short term project doing exactly what I did before I retired. I've been working four to six months a year ever since.

There are several other possibilities for part-time work that you could consider;

Do you like to drive and travel? Recreational vehicle dealers in your area might have a need for someone to transport motor homes from one dealership to another. Check with your local RV dealers and offer your services as a driver. Some might require a class C driver's license, but the rewards of being paid to travel to different parts of the country in a luxury motor home might be worth the effort.

I know a retired guy who used to drive cars between auto dealerships in his city and another who delivered cars for Enterprise car rental. This type of work is a little more difficult to get into because auto dealers usually have someone on staff deliver cars. It doesn't hurt to ask and it might result in a unique part-time job.

Uber, the ride sharing service that was started on the internet a couple of years ago offers opportunities to generate some additional cash. I don't know what the pricing structure is, but it should be easy to sign up for and generate some extra cash. Another big benefit for a retiree, you get to work when you want to and on your terms.

When most people think about a part-time job, the first thing that comes to mind is a low paying structured job where you report to a place at a certain time, put in some hours and get paid. This works and has been the norm since forever. But, the real key to finding unusual ways to earn extra cash is to look around, watch the news and see what is happening in the world today.

If you see something unusual that interests you, check it out. It might just be the perfect part-time job.

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